Who should read this book?

Although the cover states that it’s the ultimate guide to great copywriting, don’t be misled into thinking that you need to be a copywriter to relate to what the book has to say.

I picked up this book initially not because I want to be a copywriter – but because I believe that for me to work with one, I have to have a basic idea of what a copywriter does. However, while reading the book, I realised that the techniques and tips in the book not only apply to copywriting – it applies for writing in general.

About the book

Written by Andy Maslen, a copywriter with years of experience, the book is short, precise, and gets the message across in a simple and effective manner. I’ve always loved books by copywriters simply because they try to practise what they preach!

From the back of the book, read this book and you’ll learn:

• The confidence and the skills to write better copy faster.
• New ways to gain readers’ attention, respect and trust.
• Hints and tips on turning selling skills into copywriting skills.
• Simple techniques to improve the readability of your copy.
• The impact of design and layout on copywriting.
• The meaning of good written English – the rules you must follow, the rules you can safely ignore.

The book isn’t that expensive – just US$13.40 at BookDepository.com.

Conclusion

Write to Sell isn’t just for selling. It makes you write better, whether you’re writing an article for your blog, or even just writing an email to your fellow colleague.

About BookDepository:
BookDepository offers free worldwide shipping to most countries and the prices of the books are usually even cheaper than Amazon. The turnaround for the books are usually within a week, and the customer service has been excellent.

If you plan to buy the book, please do so by clicking on the link below. Doing so, will give me a small percentage of the profits, and even though it won’t be much, it’s a good way to show your appreciation.